Small Businesses benefit from basic SEO strategies, but the businesses that are beating out their competitors are engaging in more creative SEO strategies. While all business owners know that search engine optimization is important and might try to add some basic keywords to their webpages, the savvy business owners know how to maximum their ROI by working with professional digital marketing teams. Here are some of the current trends digital marketers are utilizing:
- Focus on Long-Tail Keywords
Rather than focusing on general keywords, strategists are now identifying long-tail keywords. This means working with a business to identify their niche and how consumers are searching for items in their niche. For example, instead of searching for “sports equipment,” a long-tail keyword may be “left-hand golf clubs.” These phrases pinpoint more exact items, which means less sites to compete against.
- Use Link Building Services
Small businesses greatly benefit from link building as it leads new visitors to their sites. However, many businesses find that it is easier to use a link building company than to do it themselves. Professionals know how to build quality links and identify sites that are worthy of external linking. This is key – link building can turn bad quickly if you gain links from spam sites or link unethically.
- Work with Influencers
Finally, social media influencers have created a whole new way of internet marketing. By connecting with an influencer, your business has the chance to gain more traffic than ever before. Just like the in school, strategizing with influencer marketing means more popularity. With tons of followers, these social media hosts have tons of influence. If you connect with an influencer and they post about your site, you can expect more business. For example, if you are selling products for new parents and a popular parenting social media influencer posts about your products, this is a strategic way to gain site traffic.
While these SEO strategies are out-of-the-box, they are helping many small businesses find great success.
One SEO is an SEO marketing solutions company. Rana Tarakji is the Founder of One SEO. Learn more about search engine optimization and how to gain more traffic to your website at One SEO, where you can get a free SEO consultation. Rana Tarakji is passionate about digital marketing, startups, helping entrepreneurs grow, and empowering them to live their dreams. She has worked as a digital marketer, a technology co-founder and business developer, and a writer. Rana is an entrepreneur who lives in Beirut, Lebanon.