In today’s world pro-technology world, ease, efficiency, and quickness are the things appreciated the most. Today no one has hours to shop, people like for many other things have switched to the more comfortable and quick ways of doing things. More than half of all the buyers of big stores like the Wal-Mart, Best buy etc. have switched to shopping online on their smartphones or tablets. Thus, its the duty of retailers to provide the consumers with the best shopping experience online as they did offline if they wish to retain their buyers. Therefore the retailers can no longer depend merely on the “wow” factor of their mobile apps or top php development. They need to offer more, but how?
Well, this guide will help you including some of the must-have features in your mobile app. If the retailer wants to see an increase in their sales conversions they better incorporate these features in their mobile apps or you will be left behind in this increasingly competitive world.
1. Increase the number of purchasing options:
As everything in the modern world is becoming digital, the use of cash is decreasing, people are switching to the digital modes of paying more and more. Many advanced online payment options like the debit/credit card, Google Wallet, the Apple Pay etc have become a consensus now. Thus if your app doesn’t offer people a range of payment/purchasing options buyers won’t hesitate to switch to the one that does.
By giving users a range of options you give them the freedom to choose the way that best suits them and thus add to their desirable shopping experience.
2. Offer quick and error-free purchasing:
People these days are far less patient then they used to be. In this world of instant communication and instant results with everything merely a click away quickness is something surely appreciated. If the items in your app are quick to load, people can see multiple items in a short amount of time giving them a range of options which might further lead to impulse buys. And our retailers have to sure take advantage of these impulse buyers. One way to make sure the shopper buys stuff is to provide successful error-free transactions. Any complication, delay or missed opportunity might result in buyers losing their interest and ultimately in the lost sales. With mobile app purchasing, the goal of every retailer must be to create a desirable quick and error-free purchasing process for their online customers.
3. Track and show inventory
One of the great advantages of offline shopping from the actual physical retail stores is that the customers can actually touch and feel the products they wish to buy. Mobile apps can become the intermediate discovery process for the real shopping experience. Online apps act as a window to the peep into the house full of new products, customers can look into these shops from the vicinity of their homes through these online windows. But if your app fails to provide the right stats i.e. if a store’s inventory is out of sync with what the app says, shoppers will quickly become frustrated when they take the time to drive to a store only to find out the product marked as available on the app isn’t in the stock. Thus make sure to track your inventory and keep it synced.
4. Design the user’s feed to give them personalized experience:
The best app never fails to take in count their user’s buying preferences and then provide suggestions accordingly. Your app must take note of the individual’s brand preferences, the type of product they mostly buy, their range of expenditure, their individual tastes to make their shopping profile. This information can be used as feedback as to what products must be preferentially kept in stock pertaining to a given geological area. This approach improves the customer experience and thus hikes the sales for retailers both online and offline.
5. Keep it different and unique:
To provide users with a unique experience keep your app as simple and clear as possible. Now because this shopping experience takes place in the palm of your hand and not on a 15-inch wide monitor screen, making sure only the essentials become the part of your app is important. Your mobile app doesn’t need to have the FAQs and other legal information included in it, these things can go up to your shopping website. The retailer’s app should consist of a catalogue of the company’s products and the right information of its stock. In this way by keeping the essentials and eliminating the unimportant one can keep their app from unnecessary cluttering and thus provide a sound shopping experience.
Nancy Patterson is a Marketing Manager a Hire Php Developer. She is a resident of the United Kingdom. Jade is also an experienced Php developer. She also likes to share her thoughts, cms development,PHP development company, and web development techniques.