If you wish your business to be successful then you must have an outstanding website. On the other hand, if your site is poorly designed and has so many UX mistakes, your SEO strategies would be affected negatively. This is why you must evaluate your business website regularly. Before you contact web design and development Singapore expert for assistance, you are expected to consider other important SEO features. Through this guide, you will be able to understand some of the web design mistakes which can ruin your SEO strategies.
1) Missing H1 tags
H1 tags are one of the vital elements of SEO which you must consider when you are designing your website. Search engines usually use these tags in finding out what kind of page they are crawling. If you wish to have a valid h1 tag to assist you in your SEO strategies, it should contain your target keyword which you wish to be ranked for.
2) To large files
Having good-looking visual elements is one of the ways of ensuring that you have a good looking site. However, you must monitor the sizes of the media files that you use. This is because if you use large media files, you can ruin the speed of your site. This can lead to lower ranking and higher bounce rate on the search engines. You must know that Google usually rewards pages which route faster by ranking them higher on search engine results pages.
In case you already have large files on your website, you can fix such an issue through:
You can use the Google Page Speed Insights Test tool. This tool can offer you a brief overview of the kinds of files and images which are regarded by Google as being large. Once you know such files and images, you can easily resize, compress and then re-upload them.
3) Unsecured website
If you do not keep your site secure by using a SSL certificate, then you will be making an SEO mistake which can also affect your website visitors. If you try to access websites which do not have https:// then Google will try to warn you before you access them fully. You may also see the URL prompting that the site which you wish to access is not secure.
However, due to improvement in technology, many website hosting companies usually have a SSL certificate which their clients can access for free. Therefore, it is good that you install one on your website.
4) No call to action
If you do not have a clear call to action, it will imply that you are missing out many conversions. By adding call to actions to all your site pages you can easily know if the visitors are doing what you want them to do. Moreover, you can establish one of your google analytics goals to be the call to actions. This can enable you to know how and when your website visitors are converting. It’s also possible for you to use the Google analytics data and other tracking tools to find out how visitors are interacting with your website.
5) Using pop up ad
Take a case where you are browsing online and then a pop-up appears suddenly after you have got what you were looking for. What will be your reaction? Google advises businesses not to use too many pop-ups on their websites. This is because pop-ups can ruin the user experience especially for those who are using mobile devices. Therefore, this is the best time for you to reassess your pop-ups so that you can increase your search engine rankings.
6) Low-quality content
One of the best practices that you can adopt is to use at least 300 words for every page of your website. It can be better if you use more but high-quality content in your topic. Apart from having written content, you can also use images and videos. Through that, you can break your content so that you interactively engage your target audience. The good thing with videos is that they can assist in reducing the bounce rates.
7) Non-responsive design
You must ensure that you are offering a maximum experience to all your users regardless of the kind of device they are using. This implies that all your content including videos, texts and images must adjust accordingly to suit their devices.
If you wish to attract many visitors from all kinds of devices, then you must ensure that your site is optimized well. However, if you are wondering about where you can start to avoid all the mistakes mentioned above then you can contact the web design agency for assistance.
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