How Businesses Can Avoid Chargebacks in 2023

Chargebacks pose a serious and growing risk for online merchants. They eat up revenue, harm customer relationships, and may even hinder your ability t

Chargebacks pose a serious and growing risk for online merchants. They eat up revenue, harm customer relationships, and may even hinder your ability to take payments.

A good chargeback prevention strategy will, however, dramatically decrease disputes. Preventing chargebacks could be the most effective way to increase profits and ensure the long-term viability of your business online.

This guide will give you an in-depth overview of strategies you can employ to stop chargebacks or payment disputes. The resource will provide some basic strategies that work best in decreasing chargebacks. To get a deeper understanding, take a look at downloading our no-cost Chargeback Prevention Guide, which offers dozens of additional chargeback prevention strategies.

Why it is important to prevent chargebacks?

Chargebacks aren’t a topic many people would like to consider. The procedure for disputing a payment can be challenging to comprehend. In addition, since consumers only dispute a small portion of total sales, many businesses take the losses and write them off as a “cost of doing business.”

Do you sound like that? If yes, you could have underestimated the effect chargebacks can have on your bottom line.

In addition to the loss of sales revenue and the item’s price, each dispute is accompanied by an additional cost. This includes chargeback fees, administration fees, chargebacks, and costs of overheads such as fulfillment, shipping, and costs for customer acquisition. Other losses, including false declines or return fraud, will likely increase.

How to dispute a chargeback?

The fact that we get asked almost daily how to dispute a chargeback is a sign of the times. It’s not uncommon for people to know how to defend your business and contest chargebacks you believe to be fraudulent and are likely to be out-and-out fraud. 

In this modern age, it’s become easier to be a victim of fraud with chargebacks, especially because skilled fraudsters know how difficult and confusing the process of representing a chargeback is for issuers and merchants.

Claiming or disputing a chargeback can be a bit complex and stressful; however, there’s no reason why it shouldn’t be simple and easy. It all boils down to the solutions and tools you have available.

Before we get into strategies and methods to stop chargebacks from occurring in the first instance (yes, it is possible), we’ll examine ways to have an enjoyable experience with chargeback representation.

The most effective way to challenge the chargeback depends on speed. It’s all about timing, and the longer you take to gather your evidence and create your argument, the worse it’s going to result for you. 

Everyone involved would like to have the chargeback dispute sorted fast, So you should only spend a little bit of time gathering evidence. You must have it prepared and available for presentation.

The key to disputing the chargeback

When you have to contest charges, we’d like you to keep in mind these important aspects of a successful defense of your chargeback:

Be aware of the reasons for codes: 

If your chargeback is received, you will receive an explanation code attached to the chargeback. The reason code is essential in determining the reason why the chargeback was initiated. Be aware that each charge card firm has its own set of reason codes.


Having the required evidence is crucial to providing your evidence in a timely manner. Whenever the customer files a chargeback, keeping records of all transactions, conversations, emails, etc., with them is important.

Learn about the chargeback process:

It’s not just about simply reading an article on chargebacks. We want you to understand how it is and how complicated the process is. Yes, you can call us, and we’ll assist you in getting the most out of the dispute procedure.

Final Thoughts

Despite the challenges businesses will face in 2023, there are still ways to avoid chargebacks. By using data from customers’ past purchases and payment behavior, companies can develop a profile for each customer to help predict future behavior. 

Additionally, businesses can reduce the number of chargebacks they receive by communicating with customers about their purchase history and working to resolve any issues they may have before they reach the point of filing a chargeback. 

Finally, by taking advantage of new technologies like blockchain, businesses can create an immutable record of transactions that cannot be disputed.