Franchise owners or businesses with multiple locations have SEO challenges. Many brands compete for visibility on search engines. This competition can be stiffer if you are a franchise or business with many stores.
Supercharging your franchise SEO can have many benefits. You will attract sufficient traffic to meet your objectives. These customers will generate substantial revenue for your organization.
How can you do effective local SEO for franchises?
Here are eight tips to improve your franchise marketing campaigns.
- Know the Problem Areas
Determining the areas that can cause problems is essential. You will know where to focus, avoiding consequences. Addressing these potential challenges improves your search rankings, increasing your traffic and revenue.
The issues franchise SEO can encounter include:
- Interlinking.
- Duplicate content.
- Domain health and risks.
These issues can affect your search rankings. Search algorithms rank unique, valuable content higher on SERPs. Have unique content for location-specific pages. Don’t duplicate the content and ensure your outbound and inbound links work well.
- Have a Mobile-Friendly Website
Statistics show that mobile accounts for over half of internet traffic. A significant portion of these searchers could be looking for your products or services. Businesses that have mobile-friendly websites attract and convert these customers.
How can you have a mobile-friendly website?
You can have a mobile-friendly site by ensuring that you:
- Have a responsive website design.
- Consider mobile devices when putting images on your website.
- Ensure your icons and search bars work with various screen sizes.
A mobile-friendly site can have many advantages. Search algorithms will rank your websites higher on SERPs, and visitors will have a pleasant experience. These outcomes translate to more traffic and revenue for your business.
- Have Location Pages for Franchises
Statistics show that about 46% of searchers look for local information. Businesses should use this fact to their advantage. Producing location-specific pages is an excellent way to enjoy this data. Have location-specific case studies, FAQs sections, and testimonials. Prospects will find your site among local search results.
Search algorithms provide the most relevant feedback to search queries. One way they achieve this goal is by providing solutions in searchers’ locations. These bots won’t recognize your pages among the relevant results if they aren’t location specific. Your sites will not rank higher for prospects in your vicinity, losing substantial traffic and revenue.
- Leverage Business Listings for Your Franchise
Business listings can help your business if you take care of four essential elements. These components are your business name, phone number, address, and operating hours.
Your search ranking depends on these details. Google algorithms check for consistency with this information before listing your company among search results.
You can have consistency with your business name, address, and phone number if you add these details to your webpages as schema markups. Search algorithms can understand and rank your site through schema or structured data. Add schema as plugins or HTML codes.
- Google My Business Listing
Businesses on Google My Business often appear among the top spots on SERPs. These listings offer an overview of your company on the search results page. Online users can get your operating hours, address, Google rating, and a button for placing a call.
Your business can be among these results. Ensure the information you offer on Google My Business is complete, accurate, and helpful. Update the details if you change anything. You may also add captivating images to capture and keep your audience’s attention.
- Have a Strategy to Manage Reviews
Reviews have a significant effect on your Google My Business listing. They can also affect your position on other platforms, such as TripAdvisor and Yelp. Prospects seek out these ratings to know whether to engage a brand. Your business needs positive reviews to rank higher and make searchers confident about your products and services.
You can manage your reviews in these ways:
- Monitor your reviews.
- Respond to the ratings on time and politely.
- Give incentives to encourage customers to leave reviews.
- Educate your clients on how to leave reviews.
- Handle the issues that make customers leave negative reviews.
- Optimize your business operations to reduce your likelihood of getting negative reviews.
- Track and Measure Your Performance
Metrics are essential elements of any successful search engine marketing campaign. They inform you of strategies that are working and those that need improvements. Businesses that don’t track and measure their performances can waste resources on unsuccessful campaigns.
You can track various metrics such as:
- Click-through-rate.
- Bounce rate.
- Traffic from various platforms.
- Revenue.
- Cart abandonment rate.
You can measure these metrics by using various tools. These tools for measuring performance on search engines can help you focus on the areas to yield results.
- Optimize Your Landing Pages
Landing pages are essential elements of your franchise website, as they are the first contact you have with prospects. An excellent landing webpage can attract visitors’ attention and convert them to customers. Your visitors may give your business a chance to satisfy their needs.
You can optimize your landing pages in the following ways:
- Make your landing pages mobile-friendly, as most people search with mobile devices.
- Display the local franchise’s number and address on the webpage.
- Make your call to action prominent.
- Ensure there is consistency with your information online.
- Track the performance of each franchise’s landing page to know whether they perform as expected.
Professional Digital Marketing Solutions
BizIQ can help you achieve your franchise objectives. We are a professional digital marketing company. We offer various services, including reputation management, social media marketing, search engine marketing, web design, etc.
We have several years of experience in the industry. We have helped many businesses achieve their online marketing objectives. Once you contact us, our specialists will examine your current performance, develop strategies to improve, implement them, and measure your performance.
Contact us now to achieve your franchise marketing goals.
