80% businesses want chatbots by 2020, says a report by Business Insider. This sumps up the phenomenal rise of AI chatbots in the industry worldwide. Chatbots are being seen as key to delivering better shopping experiences and restricting complex interactions between ventures and their customers. They are central to automating processes and systems that support customer service in any industry, especially in the e-commerce.
Chatbots are ensuring the much-needed transformation for user experience with businesses. They can handle complex business problems and provide quick solutions to all user inquiries just like the customer service team does in real time. They can help customers decide on what they want and also offer suggestions on products and solutions. And yes, chatbots are the future of e-commerce in enhancing user experience and engagement.
Here are some of significant benefits that chatbots bring to an e-commerce site –
1.Lead Generator – Chatbots could be used to help in generating leads for the business. Marketers can use bots as humans and let them face customers and engage in conversations. This can help in collecting details of the customers which can be converted into leads. In fact, customers to an e-commerce site generally prefer conversations over filling up forms. This is where chatbots can come handy as they can be fronted as customer relation offices to converse and engage with the users on the site.
2.Conversational Agent – Customers to e-commerce site have lots of inquiries, confusions and questions which only humans can tackle. Businesses can think of deploying bots on the site to act as agents and take in all the queries from the customers. These bots can provide instant information, step by step, give details regarding whatever product a customer is interested in. With hassle-free response, your site can understand customers’ requirements better and serve them in the way that boosts sales and revenue.
3.Support on 24×7 basis – Businesses with prompt support team in place perform better than those that don’t. If an e-commerce site has a god customer support, this will have a positive impact on customers. With humans, you can’t always be sure whether they are up to the task at any particular point of time. However, chatbots will always be up and running, ensuring customer service on 24×7 basis. Your business thus will always be present to handle customer queries and giving them the desired support. This will help your business boost customer engagement and realize its growth targets easily.
4.Smooth Payment Process – If an e-commerce site does not offer a hassle-free payment process to customers, its sales can get negatively impacted over time. Customers don’t want any issues with payment and they want the process to stay as smooth as possible. With chatbots, your e-commerce business can not only customers shop better but also experience zero hassles with payment. They can help save a lot of time and inconvenience by ensuring transactions in a few clicks which eventually makes payment process easier.
5.Personalization – E-commerce businesses offering personalization services easily outperform those who don’t. Your venture can use chatbots for collecting data about visitors to offer better product recommendations and suggestions. With bots collecting information easily, your business can understand the needs, tastes and preferences of customers and offer personalized products and services. They can send notifications to customers about availability or non-availability of stock, date and time of delivery and suggest alternates as well. This will help your business cater customers in the best way possible.
6.Cost Reduction – Running an e-commerce venture means taking care of a lot of processes, systems, delivery schedules, updates etc. All this often requires a huge investment in human capital which is always not possible for all entities. You however can deploy chatbots to get all the customer service activities done which can help save a lot of money for your business. With bots used, your business will require less cost in human support and your business can this save resources and drive profits. So, keep the cost of operations at low levels with right use of chatbots.
7.Better Shopping Experience – Chatbots act as people, guide customers, recommend products, notify about products, instruct about any aspect of a service and help remove doubts. They save data and help businesses give their customers personalized experience even without investing big. Their presence is like a prompt and skill customer service team in charge to take care of all inquiries of customers and help them feel better at the site. And once your site does all this, a superior customer experience is almost always guaranteed.
So, you can trust an expert SEO India company and get chatbots integrated with your e-commerce site to drive sales and deliver value to new-age customers. This will help your business realize its true potential in an easy manner.