App store optimization, also known as ASO, has emerged as one of the important and unmissable aspects of any digital marketing strategy.
Once the app has been developed and uploaded on all the app stores, the next step is to make that app discoverable and known to the target customers.
Generally, mobile app marketers tend to focus their attention on other marketing techniques such as social media, blogging, paid to advertise, etc. to bring potential customers to the app store page.
Well! These have been time-tested and effective options for app marketing but even if you have managed to drive the customers to your app, how do you ensure that he or she actually downloads and uses it? Sounds tricky, eh? Not that it is.
Here comes app store optimization services, the secret to making your app grab the eyeballs of relevant users on the app store, thus resulting in increased downloads. Besides, ASO is comparatively cheaper than other ways to market an app.
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So why does ASO matter?
Google Play alone has around 2.8 million apps available on it. Add to this the apps available on other app stores too. The competition to gain app visibility among the right users is massive.
The most common method for discovering and downloading new apps is by entering a search query on the app store.
Amidst the sea of apps, the chances of your app being seen by the users could get high only when your app store page is optimized well.
Otherwise, it will not appear in many relevant searches and you would lose business in the end. However, little time and effort in the form of app store optimization may keep those organic downloads coming and enable you to reap the benefits in the long run.
What is an app store optimization service?
At the basic level, it includes all the efforts to make mobile apps rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it gets to potential customers. More visibility increases the likelihood of more traffic to your app’s page in the app store and this eventually tends to translate to the main action, which is app download by the target customers.
To understand it better, think of ASO as the mobile version of SEO. Just like how websites compete for rank on Google or other internet search engines, apps compete for rank on the app stores.
The algorithm of app stores takes into account several factors such as app store keywords, app-usage, app downloads, uninstalls, and reviews to choose which apps to show first in the search results.
When you take ASO services from a reliable mobile app marketing agency, you get professional help to continuously tweak and update your app’s page on all the app stores. This ensures that your app ranks as high as possible and is seen by all the right set of visitors.
What are the benefits of ASO services?
If you are still thinking about whether you need to invest in the app store optimization strategy, then check the following benefits to make an informed choice.
Besides, the ASO strategy needs to be updated and improved regularly and has many nuances to it, therefore allocating the job to a specialist will ensure great results as well as peace of mind.
Lower acquisition costs because of organic installs
Even with little but targeted efforts, ASO helps increase organic installs at no extra cost. Once your app has been optimized, its rank will improve for different search results, thus increasing your brand’s/ company’s visibility and organic downloads, all whilst keeping your acquisition costs down.
Gain and retain visibility before target users
This is understood that there is no point in having your app seen or downloaded by people whom you are not looking to sell your product or service to.
This is where ASO services offer valuable help. As part of the overall ASO plan, the little tips and tricks such as using the same keyword that your target users are searching for, a well-written app description that clearly explains the importance of your app, choosing the right category, all these factors contribute to making your app rank high in front of the right user.
If you have monetized your app through ads, in-app purchases, subscriptions, etc., then an increased number of downloads because of ASO will eventually generate more revenue for you.
The steady and stable route to success
Spending big on paid marketing techniques at the very beginning may bring a surge in the number of new users; however, these results are hardly permanent in the long term and to continue pumping money into it is not always affordable.
On the other hand, ASO gives stable results, courtesy to regular tweaks of your app store page, which helps increase the app’s rank, increase organic downloads and revenue, and provides your app with a much more stable future.