Digital marketing positions in India were not widely available ten years ago. Traditional marketing tactics were ingrained in Indian businesses, and they were unwilling to adapt.
Further, it was not anticipated that the digital marketing profession would become established in India, and Digital Marketing Jobs in India were few. However, changing technologies and market factors have made it necessary to begin using digital marketing or risk sinking.
Because the digital world’s reach and potential are nearly limitless, businesses nowadays require a diverse set of digital marketing abilities and jobs in order to stand out from the crowd. Those days are long gone when businesses could get by without having an internet presence. It is now required.
Businesses are increasingly using all of the most recent digital marketing trends in 2022, such as Artificial Intelligence, Voice Search Engine Optimization (VSEO), and Data-driven Marketing, to improve their visibility, lead generation, conversions, and sales.
The ubiquity of digital channels has aided in the expansion of digital marketing career opportunities.
Furthermore, at a time when Covid-19 lockdowns brought the entire globe to a halt, digital channels were resistant to the effects of Covid. For many firms, they were a blessing, as digital marketing not only helped them survive but also empowered them to improve their performance.
Digital marketing has proven to be effective in building a presence in the market.
Because of this shift in marketing strategy, a whole new pool of digital marketing opportunities has emerged in India, giving students and professionals a number of options to consider.
Therefore, we have come up with a list of digital marketing job opportunities in India you can go for in 2022.
Career Opportunities In Digital Marketing
-
Digital Marketing Manager
You will have an easier time getting hired if you have qualifications that demonstrate your skill. Digital marketing managers should have at least five years of experience.
Companies are looking for specialists in Digital Marketing Job Opportunities, as the demand for them is growing. Digital Marketing Managers are responsible for leading the digital marketing team and reporting to the company’s Vice President of Marketing. They’re also in charge of bringing together and optimizing various aspects of digital marketing.
Digital marketing pay packages ranging from 15 to 20 lacs per year for digital marketing experts. Pay packages may reach 40 lacs depending on experience.
2. SEO Specialist
Due to the hype surrounding it, most of us have heard of Search Engine Optimization (SEO). Those working in SEO must understand the mechanisms that influence a website’s or a web page’s visibility in a search engine’s unpaid results.
According to recent trends, implementing organic SEO strategies in conjunction with a PPC campaign boosts the predicted click rate by 25%, while the projected profit rate rises to 27%. According to these trends, there are a plethora of work prospects in the SEO field.
The average annual compensation for an SEO Manager is 4,50,000 a year.
3. Social Media Manager
Social media marketing involves generating traffic to websites or increasing attention through social media sites. The goal is to develop content that grabs the attention of the public and makes them want to share it on social media.
According to Octane Research, the most sought-after option for generating maximum client involvement in 2016 was social media updates (46 percent ). In addition, with 66 percent of marketing efforts planned for 2016, social media is at the top of the list.
If you want to work in the social media field, the average digital marketing income is 4,00,000 a year.
Bonus Read: Skills you can learn from a digital marketing course
4. Content Marketing
You are in charge of content marketing as a content marketing manager. Obviously, yes. However, you must deal with a number of issues.
This covers blog management, drip marketing programs, sales page copywriting, ebook publishing, guest blogging, video marketing, email communications, and some PR.
If you work as a content marketing manager, you should report to a digital marketing manager or the marketing director. It is not, however, required. Content marketing managers may be the sole contributors or the leader of a content team at times.
One of the benefits of working as a content marketer is that you can start working as a freelancer, too.. You can learn about content marketing by opting for an Online Content Marketing course.
5. Search Engine Marketing
Internet marketing that uses paid advertising to promote websites by improving their exposure on search engine results pages (SERPs) is known as search engine marketing.
SEM is a very important element of digital marketing. It’s a broad marketing term that refers to search engine marketing.
Keeping in mind that Google is the king of search engines, search engine marketing usually refers to marketing through Google AdWords.Search Engine Marketers earn an average of 468,000 lakh a year.
To Conclude,
We have provided you with information about impending career opportunities in the sector of digital marketing, and believe me when we say that digital is the future of everything. So, if you’re looking for a job, this is the finest option. You can also enroll in the Post Graduation in Digital Marketing if you want to become an expert in the field of digital marketing.
