The term management usually gives the feeling of something complex and, as painful as it may be to assume, it is a difficult task. In business
The term management usually gives the feeling of something complex and, as painful as it may be to assume, it is a difficult task. In business management, it is always related to several factors that must be closely observed for the health and success of the business.
That is why this management, at all levels of the organization, must be as strategic as possible, as it will directly influence business results.
Here, we’ve brought you different practical examples so that you can apply to your routine quickly and easily.
1. General Analysis or 360º
Before starting any strategy, regardless of industry, you need to do a general company analysis, also called 360º, which identifies all internal and external factors that may affect the performance of your organization.
However, before you change something in your business, start by looking outside, focusing on your target audience, suppliers, competitors, industry, etc. That way you avoid making unnecessary changes.
At this stage of the process, you will come across several opportunities such as offers, loans, engagements, improvements, cuts, and more. It is a world of possibilities and you will need to keep your feet on the ground and work according to what is possible and cost effective for the company.
For example, after evaluating the company, you have detected several opportunities for improvement, but you cannot implement them because you have no capital. At this point, you can look for options that make sense for your business and especially for your pocket.
2. Identify and Invest in Your Business Differential
Every business when it is born, or at least most, has a purpose. However, this alone is not enough, a competitive differential is required. For example, you want to start a beverage company that will manufacture and market everything from soft drinks and juices to alcoholic beverages. The idea is great because they are liquids consumed daily, but what will be the competitive differential of your brand to fight with big brands? You have to think about what your differential will be, i.e. what will make a consumer buy from you and not from your competitor.
After identifying your differential, invest in it! Use it as marketing. And, if possible, incorporate it into your brand, identity, and especially that it be added to the company’s discourse, among other actions.
If you are recognized for humanized service, for example, highlight it, give more autonomy to the service industry, give more attention to customer service training, be thoughtful, friendly, charismatic, empathize and sometimes use humour when needed.
3. Create marketing and communication strategies
Marketing and communication must go hand in hand. Mainly now, with digital marketing, press office 3.0, Google search engines, among other factors that are directly related to both sectors and the company’s success. However, many will ask, why put so much effort into sectors that often will not bring active and loyal customers.
Well, if you still think that way, we’ll need to go back a few years, when brands weren’t active on social networks, when there was no LinkedIn, Instagram, influencers, and so on, all of which is essential to a brand’s survival today. in day.
So, if your business doesn’t have social networks, email, e-commerce or anything, do it as soon as possible! All of the channels mentioned above, such as Facebook, email marketing, among others, can drive customers to your business. Invest in them as the cost is considerably low and the return is advantageous compared to other options.
How it works? With the arrival of the Internet and the strength gained over the last few years, before buying a product or choosing a service, customers will look for references about their company and especially about the industry, products and the competition.
Simple Consumer Journey:
The customer identifies a new need;
Do an Internet search, such as Google, Claim Here, Facebook, etc;
After finding what you were looking for and comparing options both online and offline;
Finally, he enters your site and, if you like the offerings / services, buy on the site itself or visit the physical store of the brand.
4: Train your team constantly
Invest in employee qualification! Be it telemarketing, managers, salespeople in physical stores, no matter the area or position, every qualification for employees is not cost, it is investment. The contributor is your customer because they can love your brand and defend it for others. So, get him to “put on” the company’s shirt and consequently turn into his poster boy.
This constant training also reflects throughout the company’s routine and results obtained.
5: Monitor the results
When we talk about business management we are not just talking about planning, accounts payable and receivable, cash flow, etc., it stands to reason that managing any business involves all these fronts that are essential to the success of the company.
However, just assembling the planning and taking the necessary actions to achieve the goal is not enough. Therefore, monitoring actions and results will guide you to the next step. That way you will know if you need to change, and when to do so, the strategy in business management.