Whether you are a small business or a start-up business then you need to begin constantly thinking about how you can improve and grow your company. A worrying statistic suggests that 80% of small to midsize businesses fail to make it to the first-year mark and then only half of those make it to the five-year mark. Competition is so fierce, so you need to be able to adapt and improve consistently. Fortunately, there are lots of ways you can do this. Here is a little advice on where you can begin to improve your business.
Employees
Finding the right employees is a tricky business. Many people are out there looking for work, but you may find that they are not suited to your business. This kind of thinking can lead many people to compare contingent workers vs employees. Contingent workers are people that you hire on a temporary basis to fill a gap or a workload. Your employees however are there for the long haul. The overarching benefit with employees is that you are investing in them and can train them. They will feel loyalty to you. Contingent workers are there for the paycheck.
Encourage reviews
This is always a double-edged sword. Encouraging reviews also encourage people to leave bad comments about you or your work. However, it also gives you great feedback. The dream is that everything is great and that you don’t need to improve. However, this is unlikely. What negative feedback gives you though is the opportunity to explain yourself as well as the opportunity to resolve the problem or provide an alternative solution in a public forum. Making a mistake but fixing it promptly and efficiently is a great way to drum up business.
Offer flexible work-life balance
Since the pandemic, this has become incredibly important. Unless you absolutely have to be in the building, like hospitality, then hybrid working has been shown to be just as effective as working in the office. The beauty of working from home is that it allows you to offer your employees flexible work life. You don’t need them to do the standard 9-5 as long as the work is complete in time for your deadline. Even if you can’t offer the highest wages, offering a flexible work schedule may entice some of the best employees to join your business.
Social Media
Social media has become an incredible way to market your business and stay in contact with your loyal customer base. You can build your brand and connect with your customers without having to leave the sofa. The only thing that you need to work out is which platform will work the best for you and how to utilize it effectively. Advertise your charitable efforts or your sustainable messages and watch your popularity soar.
Improving your business
You need to constantly keep improving your business. Consistency is the death of the business. You should always be trying to innovate and excel at whatever you are doing.
