A landing page is quite crucial to your business’ products and services. Whether you are launching a new service or want to get your user’s attention towards a new content that you have come out with, the landing page is your interactive medium to communicate the same.
It helps create the buzz and brings the traffic towards the mobile app. However, designing the landing page is critical as you want it to be intuitive, interactive as well as engaging. Here, we will talk about all the elements of the landing page that are crucial to your business, and how you ought to incorporate them.
#1 The Branding Elements
Your business name and the logo should be clearly visible at the top of the landing page. It establishes a quick connect with the user. If the person visiting your landing page is your customer, then they would easily recall the brand’s name. However, if they are visiting your business website for the first time, then these branding elements will make them aware of your brand, and help them retain the details. Brand association happens with the logo. Make sure both brand elements, the name, and the logo stand out on the landing page that you have designed.
#2 The Winning Headline
The headline sets the expectations for the landing page. It helps you get a clear understanding of what the landing page is about, and makes you want to read more. You should ideally work on a crisp, simple yet effective headline for the landing page. Your headline should fit the mobile hence, you should use 5 at the most 6 words to write the headline.
When the user reads the headline, it should engage them in a way that they want to read the content, and probably convert with time.
#3 Single yet Influential CTA
There should be one single goal, which you should establish in the form of the CTA. The click-through action should stand out so that the customers tend to click on it, and convert.
When designing the CTA, you should keep two things in mind- the design and the action word. The content should be an eye-catching and persuasive while, the design should be captivating and should stand out on the landing page.
The CTA should be in line with what the content is talking about, and the goal should be clear in that CTA button. With respect to the button type, the color and font that you want to use for the CTA button, you should conduct A/B testing, and use the one that is most effective.
#4 Design for the Thumb
The mobile app user needs to be considered when designing the landing page. You should know how your target audience uses mobile apps, as well as the usable area for the mobile app. In case you are designing an Android app, then there are several sizes and form factors that you need to consider and eventually, the usable area can be defined.
The thumb-friendly zone and the maximum stretch that the user can perform with the mobile app design also needs to be considered when creating the landing page.
A successful landing page is one where the CTA button and the menu can be easily accessed by the thumb. At the same time, the text should be legible, and visible without zooming.
#5 Scan Worthy Content
The mobile audience is going to spend less time on the landing page, which is why you need to get their attention in that time span. How do you aim to achieve that? Create content that manages to establish a connection with the goal you have in mind.
Keep it simple and easy to scan, so that your users don’t move out immediately after landing on the page.
The copy should be in sync with the headline that you have written and should pave the way for the CTA.
As the mobile users will be reading the content on a small device, one of the prominent mobile app development tips says that you should keep it short, and make it easy for users to scan through the content.
#6 Clean and Intuitive Layout
The design of the landing page is as important as the content and the headline. You should ideally design a page that has a good amount of whitespace.
Too many things on the landing page can turn off the visitor, and they will leave even before they read through the content.
The design hierarchy should be defined, and you should include things that you believe are important for the landing page.
You should prioritize the elements that will help the users convert at the start, and move the lesser important stuff to the bottom.
Summing up
It is important that you define the goal of the landing page, and how you aim to convert the audience. Everything on the landing page should be defined, from the branding elements to the CTA. You should also define and prioritize the elements, and state which element will be placed where before you start designing.
Landing page mobile app development tips suggest that you should not just keep the design simple, but also cut down on unnecessary elements to maintain cleanliness across the page.
Author Bio: Atman Rathod is the Co-founder at CMARIX TechnoLabs Pvt. Ltd., a leading web and Android app development company with 13+ years of experience. He loves to write about technology, startups, entrepreneurship and business. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.
