Though 2020 has not been a good year for many, it may prove to be an excellent one for your business. Of course, the pandemic has hit us so hard that it is difficult to be optimistic about business growth. But, there are some powerful digital marketing strategies in 2020 that can help you build a solid plan for your business to attain your goals.
The world is changing at a rapid pace, emerging new technologies and trends every year. Thus, it doesn’t make sense to stick on out-dated notions that no longer fit the reality of today’s market. Every business must keep an eye on the latest trends, statistics, and research to spot opportunities for creating impactful strategies that fit their business goals.
Here we have simplified things for you by finding out the best digital marketing strategies predicted and suggested by experts that can be used in 2020. Whether you are working with a digital marketing agency or an in-house marketing team, you must consider these strategies to be on the top of your marketing game.
1. Boost Customer Experience
Customers will remain an essential element of your marketing strategy every year. Digital Marketing is no longer just convincing and attracting people to buy from your brand. Instead, brands are more focused on offering exceptional experiences to encourage people to keep coming back for more.
84% of businesses that work to enhance their customer experience report a great rise in their revenue.
When you focus on providing the customers with improved service and establishing a positive business culture, your digital marketing will be on the track itself. You don’t need to put much additional effort into it. Improved customer experience will also help you attract new customers, as most people believe in word-of-mouth advocacy and recommendations by friends or colleagues.
From purchasing the product to the customer support service, people expect a great experience at every stage. If you wish customers to come back, you must invest time in understanding their overall expectations from your brand and accordingly boost the CX.
There are many ways you can offer the best customer experience, such as
- Helping customers with their buying decision through personalized suggestions
- Promptly solving their queries through personalized messaging
- Offering them easy access to website or online store
The collective experience across different channels can earn more to your business. Simply put, you need to consider customer experience in every aspect of your marketing strategy.
2. Personalization
80% of people stated that they would probably purchase from a brand that offers personalized experiences.
This proves that personalization is the key to reach your customer’s heart. With personalized marketing, you can meet customer needs and engage them with your brand.
It’s basic psychology that people love it when they hear and see their name somewhere in conversion or in print. However, with advanced technology, you can offer a more personalized feeling to the customers. You can dig deep into the data and find out things that make customers happy or make them feel important. For example, AI-powered analytic tools can offer better insights from social media and other sources to hyper-personalized marketing needs.
With more improved data on customers buying habits, preferences and problems, you can personalize different aspects of marketing, including content, products, emails, notifications, ads, etc.
Starbucks, Amazon, and Netflix are some of the best examples of brands who used the power of personalization in the right way, such as tailored product recommendations and movie titles.
3. Voice Search
Voice search is a widely used technology with a major influence on brands. It is impressively changing the way businesses build content and online marketing.
In 2020, it is going to be lucrative to consider voice search when building your digital marketing strategies. 61 % of customers of age 25–64 who are already availing voice devices are likely to use it more in upcoming years.
The voice search technique lets you provide all the relevant information that customers search through audio content. Even if you are not comfortable with a smart speaker advertising yet, it is necessary to optimize your content for voice search.
Remember that, voice searchers use slightly different search algorithms. They use more conversational, longer queries. So, optimizing your content to solve these queries and answer questions directly, can be useful in voice searches. This may also help to get your content at position zero on Google or as a featured snippet.
Many brands have already used voice search techniques in their digital marketing strategies to provide more value-based content to their consumers. For instance, Dominos facilitates customers to order pizza from the comfort of their bed without having to touch their phone or make a call.
4. Conversational Marketing
Conversational marketing is getting popular each year as it is the most effective way to do business online. It is an innovative and personalized marketing approach that allows one-to-one and real-time conversation between customers and marketers.
In 2020, conversational marketing is going to be a recognized channel for revenue generation in both B2C and B2B business.
About 82 % of consumers expect an immediate response to their question. Having conversational tools like Chatbot in place lets you offer quick solutions to customers. The key purpose of this strategy improves user experience with a feedback-driven model that prompts better engagement and loyalty.
It moves customers through sales and marketing funnels through the power of real-time communication. Simply put, conversational marketing incorporates automated communication with website visitors.
Popular brands like Dominos and Sephora have already leveraged conversational marketing in different ways.
5. Video Marketing
Video marketing is a popular strategy to educate, engage and attract customers. The trend will remain there for many years ahead. Moreover, with the live element, the video marketing strategy yields incredible outputs. The audience watches a live video three times longer than a pre-recorded video as they feel more connected and a part of it.
With effective and engaging video marketing, you can engage and attract more customers across different channels. Not just YouTube, but you can avail other social media platforms to drive better engagement with your brand videos. You can post or start a live video on Instagram, or Facebook, where a majority of your potential customers spend their time.
Besides live video, there are other video marketing trends like video SEO, 1:1 video, and 360-degree video content that you can consider for your digital marketing strategies.
6. Featured Snippets
Featured snippets facilitate users to get their needed information on the Google search results page instead of clicking through to a website. They are the selected Google search results featured on top of organic listings below the ads. And the position is called “position zero”. As featured snippets are often the only information users see, it is of the greatest importance for any website or webpage. More than 60% of the search results returned are now featured snippets.
As SEO is an integral part of digital marketing, businesses need to focus on featured snippets when optimizing their web page or website for Google. However, many businesses are still struggling to know how to attain “position zero”. Featured snippets require different SEO strategies than those used for a normal listing in the SERPs.
If you succeed to achieve the “position zero” you will be ahead in your industry competition. So, when availing SEO services, ensure that the agency also offers optimization for featured snippets.
7. Effective Content Management
Content marketing is an indispensable component of digital marketing. Most of your digital marketing results depend on how you create, manage and promote your content.
88% of B2B content marketers agree that content marketing builds credibility and trust among the customers for their brand.
With Google continuing to emphasize well-researched and updated content, it is wise to invest heavily in content marketing in 2020 and beyond.
By focusing on creating captivating, valuable, and consistent content, you can engage visitors on your website and convert them into your customers. Moreover, as Google keeps on introducing new changes to its algorithm, it is important to optimize and update your content frequently.
On a Final Note!
While technology has introduced many new digital marketing strategies, some are still the same and important to consider always. It is intelligent to work with an expert or continue thorough research to ensure your digital marketing campaign is up-to-date with the latest strategies and trends.
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