Digital Marketing has already established its foothold in the industry but in the last decade, it has become the necessity of every organization. Content marketing has become one of the famous parts of the digital marketing program and help readers to get aware and educate about the new thing in the market. We do access content not only through desktops and laptops but we are now more comfortable with smartphones and tablets as they are portable and can be used at any time. Even there are other marketing tools that are used on a large platform but video marketing is on the rise as people find them a more interesting and easy way to know about things.
YouTube is counted as the second largest search engines on the web and video marketing is going with good speed as well. Below are some reasons mentioned why content marketing should include videos?
Higher Web Traffic
With the increase of video space in the market, video marketing will consume most of the space in the coming future. Video marketing will be projected as the highest web traffic as compared to content and other modes of digital marketing. YouTube has diverted most of the traffic towards it in the past few years.
Better Engagement
Visual content always gets better attraction and engagement rather than written ones. Videos keep attracting a large number of audience as it includes emotions and graphics which are more tend to engage people than any other thing. People love to like share and comment videos as it is the latest trend of social media. Even people tagged their closed ones in the videos to dedicate them or to indicate some particular messages through videos.
More Credibility
When people find things more familiar and feel the urge to use that particular product or service as shown in the video, there is more chance to get trust in your brand before buying. When things are shown in the graphic form then people are more tend to rely on a particular organization.
Stronger Impression
It cannot be denied that videos leave a stronger impression than any other tool of digital marketing. Humans are picture creatures and they best understand through images only. Videos leave a powerful impact on people and sometimes change their thinking through some effective videos.
Easy Access
Videos can be easily accessible through mobiles, laptops, tablets and etc. Almost half of the population have internet access and watch online videos. Social media makes video marketing more accessible by posting them on the timeline.
Excellent Results
Video marketing has great results and expected to be increased by ten times in the coming years. Video marketing is known to give excellent results than other tools. These results can be even analyzed at this point in time where there is a lot of disagreement on this topic.
From the above points, it is very clear that video marketing has marked its presence in the field of digital marketing but the content has also equal importance and when they will be used together it can really make difference in the promotion of your product and services. From recent research, it has been concluded that people mostly prefer videos over content because it becomes easier for them to understand. Both educated and uneducated people can know about your products or services through these videos.
